Taking place in just over one month’s time at Edgbaston Cricket Ground, the Birmingham, Coventry & Warwickshire Sports Awards has so far welcomed some star name sponsors.
Adding to the impressive roster, which boasts Leicester Tigers, Thomas International, the Lord’s Taverners and Birmingham City University, is Coventry City Football Club.
The club, who were promoted from League Two to League One in 2018, is championing the success of other local clubs in the West Midlands via their sponsorship of the upcoming event.
Dave Boddy, Chief Executive at Coventry City explained more about their decision to sponsor the ‘Club of the Year Award’.
“There are some fantastic clubs, big and small, throughout the region who do brilliant work on and off the field of play,” he said.
“We are proud to be part of a night that celebrates their achievements and those of the sportsmen and women at those clubs.
“As a club that has been a key part of the community for over 130 years, we think it is vital to help recognise and celebrate the attributes that have led to our success and those of the nominees for this award.”
On the awards night, the Club of the Year will sit among 12 other categories being presented – the finalists of which will be revealed in the coming weeks.
Coventry City Football Club will be responsible for revealing the winner of theirs and Mr Boddy had the winning candidate in mind.
“Nominees and winners from this category in our opinion will need to have excelled both on and off the field,” he commented.
“Achievements can come in varying forms though – achieving while things are going in your favour is easier in many ways than achieving when circumstances are not so easy, and both deserve recognition.
“To be successful in sport requires huge dedication, both as individuals and as a team. We are delighted to celebrate these attributes and achievements in these awards.”