Volunteers are the unsung heroes of the sporting world and those working in the West Midlands will receive their much-deserved moment in the spotlight at the upcoming Birmingham, Coventry and Warwickshire Sports Awards.
During an official awards ceremony, which will be taking place on Thursday 24 October at Edgbaston, three shortlisted individuals will be in contention for the accolade.
Responsible for revealing the winner on the night and presenting the much-acclaimed trophy is category sponsor Tela who is also proudly headlining the entire event.
Award-winning IT specialists, Tela provide communication solutions and IT services to businesses across the UK.
Their reputable name and more than 35 years’ service experience in the industry has seen them secure strategic partnerships with the likes of Vodafone, Microsoft and Xelion as well as key partnerships with EE, O2, Samsung, Fujitsu and Cisco to name but a few.
The business’ CEO Shez Cheema explained their relationship with the upcoming awards evening.
“Birmingham is home to one of our nine country-wide offices with others in London, Bristol, Northampton, Worcester, Manchester, Aberdeen, Glasgow and Edinburgh,” he said.
“Being a UK based business, we feel it is our responsibility to give something back to the communities within these respective locations and getting behind the achievements of wonderful volunteers seemed like the perfect way to do it in Birmingham.”
On the reasons for their sponsorship of this category and the stand-out characteristics he hopes the winner will possess, Mr Cheema said: “The personal time that volunteers give up to help out others, in sport and other walks of life, is something that is so often under recognised,” he said.
“They’re truly the lifeblood of sporting events - they help organise the events, they’re the marshals at marathons, the ones cheering from the side lines and the ones that pack away when the event is done.
“We never want these individuals to feel underappreciated and instead want to encourage them to continue their crucial work. And we only hope that our sponsorship reinforces that.
“While it’s out of our control which of the three finalists will go all the way, we still have a clear idea of the type of individual we will be presenting the award to on the night.
“They will define the meaning of the word ‘dedicated’ and their efforts will be well valued among the sport they work in. They will also have a winning spirit that come rain or shine is never dampened.
“We very much look forward to meeting the winner and joining the rest of the guests in celebrating their achievements.”