Wellbeing in Sport category at upcoming sports awards was a “natural link” for sponsors Priory Healthcare

Submitted by bairey on Mon, 09/23/2019 - 16:30

Wellbeing in Sport is one of the 13 special categories set to be presented during the upcoming Birmingham, Coventry and Warwickshire Sports Awards ceremony.

It’s one dedicated to an individual or organisation who recognise the role mental health plays in sport and have therefore made significant strides to raise awareness of it in their respective communities.

With the category’s area of focus, nobody was better placed to sponsor it than Priory Healthcare who provide private mental health and addiction services from both their Edgbaston-based Woodbourne Hospital and wellbeing centre in the heart of Birmingham city centre.

Commenting on the alignment between their work - which also sees them apply numerous techniques such as mindfulness - and their sponsorship was Victoria Colloby, the Regional Hospital Director of Priory Hospital Woodbourne and Birmingham Wellbeing Centre.

“Priory Healthcare sees first-hand the pressures people are experiencing across the West Midlands and the impact these can have on their mental health and wellbeing,” she said.

“It is well known that during exercise, the chemicals released into your brain can be a great mood stabiliser, hence the guidelines to try to get outside and do some form of exercise that you enjoy for 30 minutes, three times a week.

“Whether exercise and fitness is a passion, a pastime or a career, it can provide a route towards a healthier body and mind. Priory is passionate about helping people achieve happiness through positive mental health and our involvement in these awards and this category felt like a natural link.”

Nominations for the Birmingham, Coventry and Warwickshire Sports Awards will be closing imminently, with all applications then distributed to an official judging panel.

Their heavy involvement with wellbeing meant that when it comes to the category’s eventual winner Priory Healthcare’s Victoria, was clear on the type of person or organisation that will triumph.

“Physical performance and mental performance go hand-in-hand,” she added.

“We are looking for individuals or companies who can clearly show how they have made an impact in the area of mental health and community outreach and have clearly embedded wellbeing as part of their business/performance process.

“The outstanding company or individual will have gone to extra mile to show both mental wellbeing and physical fitness in sport are equally important.”

The Birmingham, Coventry and Warwickshire Sports Awards will unfold on Thursday 24 October at Edgbaston Cricket Ground.